BYD Hits 2.146 Million Sales in First Half 2025, Charts Global Expansion for Second Half

In the accelerating shift toward new energy cars, BYD has delivered a staggering 2.146 million electric vehicle sales during the first half of 2025 — a 33.04% year-on-year surge. This milestone not only underscores BYD’s dominance but signals Chinese automobile brands are reshaping the global market. Through strategic brand diversification, relentless innovation, and aggressive overseas growth, BYD continues steering the electric vehicle revolution.

Multi-Brand Strategy Captures Every Segment

BYD’s success hinges on its synergistic brand ecosystem. The Dynasty and Ocean series formed its volume backbone, contributing over 89% of H1 sales.

• Dynasty Series: Blending cultural heritage with proven tech, models like the Qin family dominated mainstream car sales. With 44,000 units sold in June alone (274,300 YTD), its 2.0L/100km fuel efficiency and affordability make it the top choice for family commuting.

• Ocean Series: Targeting younger drivers, the Seagull battery car sold 51,300 units in June (284,400 H1). Its sporty design and practical range redefine the micro-car segment, exceeding 200,000 orders since launch.

Premium Brands Drive Upward Momentum

With mass-market roots secured, BYD’s premium marques — Denza, Fang Cheng Bao (Formula Bao), and Yangwang — are redefining luxury electric vehicle segments:

• Denza: Leveraging Mercedes-Benz collaboration, Denza doubled H1 sales. Its D9 model remains China’s #1 premium new energy car (over ¥300,000) for 12 consecutive months.

• Fang Cheng Bao: The "off-road + battery car" specialist saw its Leopard 5 SUV secure 50,000+ pre-orders, captivating adventure seekers.

• Yangwang: The U8 and U9 hypercars, built on the Yi Fang platform, position BYD as a tech pioneer in million-tier automobile markets.

Three Pillars Fueling Dominance: Tech, Product, & Global Reach

BYD’s leadership rests on relentless innovation, expansive product lines, and worldwide strategic growth:
1. Technology Edge: BYD invested ¥14.22 billion in Q1 R&D (8.35% of revenue) — averaging ¥158 million daily. Full-year R&D spend is projected to exceed ¥70 billion. Breakthroughs like the 5th-gen DM tech (2.0L/100km efficiency), Blade Battery safety, and CTB platform (enhancing space/handling) keep its electric vehicle range competitive. The Han EV, for example, achieves 800km CLTC range.
2. Complete Product Matrix: Covering every price bracket — from the ¥50,000 Seagull car to the million-yuan Yangwang U8 — BYD serves drivers aged 18 to 60, blanketing the new energy car spectrum.
3. Global Surge: Overseas sales skyrocketed 132% to 470,000+ units in H1. The Tang EV broke records in Norway; BYD led Thailand’s automobile market for six straight months; and Brazil’s locally built Yuan PLUS (60% localization rate) proves its worldwide adaptability.

The Road Ahead

BYD’s H1 2025 performance — 2.146 million electric vehicle deliveries — reflects its unmatched ecosystem: volume brands for scale, premium labels for aspiration, and cutting-edge tech for sustainability. As it accelerates global dealership networks and factories, this battery car titan isn’t just leading China’s automobile evolution — it’s powering the world’s shift to smarter mobility.