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A New Milestone in Globalization: BYD Seagull, Crowned 2025 World Urban Car, Launches Simultaneously Across 15 European Countries

Views: 0     Author: Li     Publish Time: 2025-09-16      Origin: Site

The global electric vehicle landscape is shifting, and BYD is steering the change. In a major move underscoring its worldwide ambitions, BYD has announced the synchronized launch of its award-winning Seagull model in 15 European countries. This compact battery car, recently honored as the "2025 World Urban Car," represents a strategic expansion for the Chinese automaker into one of the world's most competitive new energy car markets.


From Domestic Dominance to Global Acclaim

The BYD Seagull is no stranger to success. Its journey to becoming a world-class automobile began in its home market, China. In 2023, it consistently dominated sales charts, repeatedly claiming the monthly sales crown for the A00-segment and all-electric sedans. Achieving a staggering milestone, the Seagull became the fastest pure electric and A00-class model to surpass 500,000 cumulative sales in China, a feat it accomplished in just 16 months. Its sales momentum has only grown, with a remarkable 54,081 units sold in a single month (October 2024), making it the best-selling car across all categories in China during that period.


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Proving Grounds: International Success Stories

The Seagull's appeal isn't limited to China. This capable little electric vehicle has already been tested and validated in other international markets, providing a strong foundation for its European debut. In Brazil, for instance, it became the nation's best-selling pure electric model in 2024, with an impressive 21,968 registrations. By February 2025, it had already climbed into the top three of the hatchback retail market. The ultimate validation of its global design and appeal came in April 2025 when it was awarded the prestigious "2025 World Urban Car" title. To date, global cumulative sales for this popular automobile have exceeded 930,000 units, with 55,028 units sold in April 2025 alone.


Charging into Europe: A Strategic Market Expansion

The synchronized launch across 15 European countries marks a pivotal chapter in BYD's globalization story. Europe represents a mature and discerning market for battery electric vehicles, and a successful entry is a clear sign of a global automaker's capabilities. The Seagull enters the market not just as another new energy car, but as an internationally recognized and award-winning product. Its proven track record in diverse markets demonstrates its reliability, performance, and desirability—key factors for European consumers considering a switch to an electric vehicle.


Competitive Edge: Value and Technology

Understanding the competitive European landscape, BYD is supporting the Seagull's launch with attractive initiatives. The company recently introduced a "no-haggle pricing" campaign for several non-smart driving models. Following its success, BYD announced a summer promotion for its Ocean Series smart driving versions, including the Seagull. For a limited time (from May 23 until June 30), the Seagull Smart Driving Edition (Vitality) is offered at a compelling price point of 59,800 yuan, making this advanced battery car an even more enticing proposition and highlighting BYD's commitment to offering cutting-edge technology at accessible prices. This strategic pricing reinforces the value of this world-class automobile.


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