Xpeng Motors: A Resurrection Story for Battery Cars and New Energy Vehicles

Xpeng Motors, a notable name in the new energy car market, has made a remarkable comeback. As a player in the dynamic world of battery cars, Xpeng has shown incredible growth and resilience in the competitive automobile industry.

In December 2024, Xpeng delivered an impressive 36,695 vehicles, marking an 82% year-over-year increase. The fourth quarter of 2024 saw cumulative deliveries reaching a record-breaking 91,507 units. This turnaround is notable for new energy car enthusiasts, especially those interested in the progress of battery cars and Plug-in Hybrid Electric Vehicles (PHEVs).

Throughout the year, Xpeng’s monthly delivery figures showcased their upward trajectory:

• January: 8,250 vehicles

• February: 4,545 vehicles

• March: 9,026 vehicles

• April: 9,393 vehicles

• May: 10,146 vehicles

• June: 10,668 vehicles

• July: 11,145 vehicles

• August: 14,036 vehicles

• September: 21,352 vehicles

• October: 23,917 vehicles

• November: 30,895 vehicles

• December: 36,695 vehicles

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Before August, Xpeng’s monthly sales hovered around 10,000, lagging behind competitors. This was despite having more than 600 car dealer locations and over 10,000 employees. In comparison, their competitors, like Li Auto and NIO, were achieving significantly higher monthly sales. The prospects for Xpeng's battery cars and new energy vehicles seemed bleak, with share prices dipping and the market anticipating a possible decline.

However, the turning point came with the release of the MONA M03. Launched in June 2024, and priced competitively by August, the new energy sedan quickly gained popularity. Within hours of its launch, significant orders were pouring in, highlighting the public’s renewed interest in Xpeng’s battery cars and Plug-in Hybrid Electric Vehicles.

Further bolstering their line-up, the P7+ launched in October 2024, began deliveries in November, setting new benchmarks for quick sales. By December, the MONA M03 and P7+ dominated Xpeng’s total deliveries, accounting for 70%.

Thanks to these new energy car models, foot traffic to Xpeng's car dealers surged, and the sales of other models witnessed a boost. This revival paints a promising picture for the future of battery cars at Xpeng.

However, the journey is far from over. Entering 2025, the competitive landscape for battery cars and new energy vehicles intensifies. Rivals like BYD have already kicked off price wars, urging car dealers and manufacturers to reevaluate their pricing strategies.

Xpeng’s secret to navigating this terrain lies in its distinct approach—focusing on stylish design, affordability, and technological advancement in smart driving. This strategy mirrors that of tech giants, fostering a balance between cost and innovation.

The G9 model is an exemplar of this strategy, showcasing how Xpeng intends to maintain competitive pricing without sacrificing quality. While the reduction in prices raises concerns about profitability, Xpeng maintains a robust margin, offering flexibility in navigating market pressures.