The Xiaomi YU7: A Pivotal New Energy Automobile Arriving Soon

Developed in parallel with the acclaimed sedan, the XIAOMI SU7, the groundwork for the XIAOMI YU7 began even before the SU7's launch. This strategic move highlights Xiaomi's ambitious entry into the competitive electric automobile market. Officially unveiled in late 2023 through China's Ministry of Industry and Information Technology (MIIT) filings under Beijing Automotive Group Off-Road Vehicle Co., Ltd., the YU7 quickly established itself as a significant new model.

By December 2024, MIIT disclosures confirmed the XIAOMI YU7 as a pure electric SUV (Battery Electric Vehicle - BEV), distinct from a Plug-in Hybrid Electric Vehicle (PHEV). While often compared to Tesla's Model Y SUV, the YU7 is firmly positioned as a pure battery car. Xiaomi announced its expected launch window for mid-2025 (June-July), emphasizing CEO Lei Jun's commitment to extensive real-world testing to ensure product excellence. This new energy car is designed to significantly broaden Xiaomi's appeal beyond its initial sedan offering.

Distinctive Design and Rapid Development

Visually, the YU7 car shares the SU7's striking family design language. Key elements include the signature waterdrop headlights, halo taillights, flowing surfaces optimized for aerodynamics, and a poised stance. However, its SUV form factor provides greater versatility and space than a traditional sedan or pickup, catering to different lifestyle needs. Throughout late 2024 and early 2025, the YU7 underwent rigorous development:

• Official images release (Dec 2024).

• Confirmation of shared design DNA with the SU7 automobile.

• Extensive public road testing sightings.

• Single-motor variant MIIT certification (Jan 2025).

• Interior design glimpses via spy photos.

• Launch date confirmation for June 2025.

Advanced Specifications and Market Positioning

Positioned as a "luxury high-performance SUV," the XIAOMI YU7 boasts impressive technical credentials suitable for the discerning new energy car buyer:

• Powertrain Options: Both efficient single-motor (RWD) and powerful dual-motor AWD variants (130kW front / 235kW rear, 240 km/h top speed).

• Battery & Range: Utilizes advanced lithium iron phosphate (LFP) battery packs. Offers multiple range options, with a top-tier version achieving an exceptional 835 km (CLTC) on a single charge – a major selling point for this battery car.

• Technology: Features the innovative "Xiaomi Hypervision" panoramic display system. Pioneers UWB (Ultra-Wideband) digital key integration for seamless phone-as-key functionality, automatic trunk opening, and enhanced spatial awareness with compatible devices like the Xiaomi 15S Pro.

• Customization: Extensive personalization options confirmed via MIIT, including multiple wheel designs (including 20 low-drag styles in various colors), brake caliper colors, and various exterior trim elements (spoilers, mirror caps, badges, decals).

Imminent Launch and Availability

The XIAOMI YU7 took center stage at Xiaomi's 15th-anniversary event on May 22nd, 2025. Three launch colors were revealed: sophisticated Gemstone Green (featuring dual-layer paint), sleek Titanium Metal, and vibrant Lava Orange, with five more colors promised later. While Lei Jun playfully dismissed rumors of a ¥199,000 starting price, the confirmed July 2025 launch date sets the stage for this crucial new energy automobile.

Pre-launch activities are in full swing:

• Static displays began at the Beijing Auto Show (late May).

• The YU7 appeared (doors closed) at the Greater Bay Area Auto Show (May 31 - June 8).

• Nationwide static showcases rolled out across 92 Chinese cities starting June 1st.

• Vehicles are already arriving at authorized car dealer locations.