How Did Xiaomi's SU7 Set a New Benchmark in the Electric Vehicle Industry?

In the rising tide of the electric vehicle (EV) industry, Xiaomi's SU7 has made impressive strides, recently reaching an exhilarating milestone—the 100,000th mass-produced SU7 has rolled off the production line in just 230 days. This achievement sets a new record for new energy car companies achieving 100,000 units in the fastest time. This exciting news was personally shared by Xiaomi's founder, Lei Jun, on Weibo, quickly igniting online discussions.

Lei Jun visited the Xiaomi automobile factory to witness this historic moment and share his joy with the employees. In his humorous manner, he described: "I arrived early this morning, came too early, took a short nap in the workshop, and when I woke up, 100,000 units were already done!" Lei Jun's casual attitude and amiable words not only made this achievement more relatable but also successfully bridged the gap between the company and its consumers.

Notably, Lei Jun shared this good news along with a selfie of himself sitting on the ground for a brief rest, which quickly sparked discussion and imitation among netizens. Zhou Jinkai, General Manager of Communications at SAIC-GM-Wuling, immediately followed suit, posting a photo in a similar style, saying, "While you were out for lunch, I took a nap in the workshop, and when I woke up, Wuling's 30 millionth vehicle was almost done!" This could be described as the "Lei-style copy" going viral once again.

This series of lively interactions not only showcases the enterprising spirit of the Xiaomi automobile team but also highlights Lei Jun's exceptional brand marketing abilities. His humor and pragmatic approach made the message widely shared on social media and sparked extensive discussions in public discourse. Observers in the automobile industry note that Xiaomi's use of such "humanized" methods to convey its brand philosophy is evidently a successful market strategy.

With the mass production and market promotion of the SU7 accelerating, Xiaomi has already secured its position in the fiercely competitive electric vehicle market. Looking ahead, how to continue leveraging Lei Jun's personal charisma and innovative marketing strategies to attract more potential car dealers and customers will undoubtedly be Xiaomi's next crucial task.