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The automaker’s global sales showed substantial growth, with the electric vehicle segment acting as the primary catalyst. This performance highlights the company's evolving identity from a conventional automobile manufacturer to an emerging leader in affordable battery car solutions.
Strong Sales Momentum in H1 2025
The company’s global sales volume for the first six months reached a significant level, demonstrating solid year-on-year growth. The new energy car portfolio was the standout performer, with sales more than doubling compared to the same period last year. This segment has now experienced consecutive months of rapid expansion.
Monthly sales data also remained robust, with the company selling a considerable number of vehicles, representing a strong percentage increase. Sales of electric vehicles specifically saw a dramatic surge, far outpacing the overall market growth rate.
International operations contributed significantly to the results. The company exported a substantial number of vehicles and complete knock-down (CKD) kits, with electric vehicle exports recording exceptional, triple-digit growth for several months in a row.
The sales growth was powered by several key models across the company’s brand architecture.
The Wuling Red Label segment posted a steady increase in sales. Its new energy car sales exploded, with their share of the total sales mix rising consistently. Models like the Wuling Yanggu family and the Wuling Hongguang family contributed significantly to this volume. The Wuling Zhiwang EV, a newer addition to the lineup, also gained rapid market acceptance after its launch.
The Wuling Silver Label segment grew at a faster pace. The Hongguang MINI EV family continued its incredible market success, with sales far exceeding the previous year's level. Its cumulative global sales have now reached a major milestone, cementing its status as a top-selling battery car. The recently launched four-door version was met with enthusiastic consumer response. Other models, including the Binguo and Xingguang families, also maintained solid sales performances.
The Baojun brand, which emphasizes technology integration, also reported a consistent sales increase.
The commercial success of SAIC-GM-Wuling's models is anchored in their practical design and well-considered features, particularly within the compact electric vehicle category.
For instance, one of the brand's most popular battery car models is designed with a notably compact footprint, making it ideal for navigating crowded city streets while offering surprising interior space. The exterior dimensions are crafted to maximize cabin room within a small overall size.
Inside, this new energy car often features a modern, dual-tone interior color scheme. Drivers typically benefit from a user-friendly infotainment screen and a reversing camera, enhancing both convenience and safety. Standard equipment on many trims includes power windows, multiple airbags, Bluetooth connectivity, and keyless entry with a push-button start. This combination of practical dimensions and a generous feature set delivers compelling value, making electric vehicle ownership accessible to a broader audience.
A key driver of SAIC-GM-Wuling's growth has been the aggressive execution of its global strategy, which focuses on adapting its products for different international markets.
The company's vehicles are now present in numerous countries and regions across several continents. A dedicated global car model has recently entered production, symbolizing this international push. The company's export sales have shown remarkable growth, with shipments of new energy car units to overseas markets increasing at an explosive rate.
Recent strategic moves include entering new markets in Central Asia and strengthening its footprint in South America. The company is not merely exporting fully built units but is also exploring local assembly partnerships in key markets, utilizing SKD and CKD processes to build a local manufacturing presence.
This "glocal" approach—developing global products while allowing for regional customization—is a cornerstone of its overseas success. By understanding and adapting to local consumer preferences and regulatory requirements, the company ensures its electric vehicle offerings remain competitive and relevant worldwide.